Digital Toolkits
Each month new materials will be available to help you promote your blood drives.
Each month, coordinators can access a Digital Toolkit designed to make promoting your blood drive easy and effective. It includes ready-to-use social media graphics and captions, customizable email templates, and helpful talking points to guide conversations. Whether you’re posting online, sending emails, or speaking to your community, these resources are built to save you time and boost engagement. Everything is created to support your efforts and help you coordinate a successful blood drive.
Browse the current toolkit assets below and other materials.
November-December Digital Toolkit
Holiday of Hope is right around the corner! This digital toolkit is designed to equip you with resources for your upcoming blood drives, including social media graphic with messaging, email templates, and talking points. Let's make this holiday season a Holiday of Hope!
Thankful Graphic
This November, we’re especially thankful for YOU — our incredible blood donors.
Because of your generosity, patients in our community have a second chance, families get more time together, and lives are saved every single day.
🩸 You give more than blood, you give hope, healing, and heart.
Happy Thanksgiving Graphic
Happy Thanksgiving! Donated blood can be stored for 42 days, and one donation can save up to three lives. The blood you give today will help local families have a happier holiday season. Give the gift of blood: BLOOD DRIVE LINK
Veterans Day Graphic
Give the gift of life in honor of a veteran you love.
BLOOD DRIVE LINK
There is No Substitute Graphic
Your donation can make a huge difference this holiday season. Book your appointment now and help save lives.
BLOOD DRIVE LINK
There is No Substitute Graphic
Make this holiday season a Holiday of Hope. #holidayofhope
Holiday of Hope Graphic
This season, give something priceless—hope.
BLOOD DRIVE LINK
The Greatest Gift of All Graphic
This #holiday season, when you give blood, you give an invitation to your #CrowdedTable – your gathering, your celebration, your joy.
BLOOD DRIVE LINK
Donate Blood Graphic
Warmth, connection, togetherness. Friend, we invite you to make a difference. Make this holiday season a #HolidayOfHope.
BLOOD DRIVE LINK
January-February Digital Toolkit
Kick off the new year with purpose! This digital toolkit is designed to equip you with everything you need for your January and February blood drives, including social media graphics, email templates, and ready-made talking points. As we celebrate National Blood Donor Month and observe meaningful moments like MLK Day and National Donor Day, these resources will help you inspire your community to start 2026 with compassion, action, and lifesaving impact.
Your Blood is a Lifeline Graphic
This #NationalBloodDonorMonth, we salute America's 7 million annual blood donors – the unsung heroes who save lives every day. Your generosity & compassion make a world of difference.
BLOOD DRIVE LINK
7 Million Donors Graphic
Did you know? Blood can’t be manufactured; it can only come from donors like YOU! Celebrate National Blood Donor Month by rolling up your sleeve today: BLOOD DRIVE LINK
Blood Use Graphic
January is the perfect time to give back. Start the year with a lifesaving act: donate blood. Your community is counting on you!
BLOOD DRIVE LINK
People Need People Graphic
January is National Blood Donor Month! Start the year by saving lives. Donate blood today and make a real difference in your community. Every drop counts.
BLOOD DRIVE LINK
Donor Day Graphic
You have the power to save lives. On National Donor Day, register as an organ donor and encourage your friends and family to do the same. #DonateLife
National Heart Month Graphic
This National Heart Month, a little love for others can make a lifesaving difference.
BLOOD DRIVE LINK
A Little Love Graphic
One decision to give can spark a ripple effect of hope and healing. Your single act of kindness has the potential to change lives forever.
BLOOD DRIVE LINK
I Donated! Graphic
February is all about sharing love, and there’s no better way to show you care than by donating blood. Every donation brings hope and life to someone in need.
BLOOD DRIVE LINK
There is No Substitute for Blood Graphic
There is no substitute for human blood. Give the Ultimate gift, give blood.
There is No Substitute for Blood Graphic
Why is blood donation important? social media graphic.
Blood Can't Be Manufactured Graphic
There is no substitute for blood social media graphic.
Why is Blood Donation Important Graphic
Why is blood donation important? People need people, blood can't be manufactured social graphic.
Higher Education Digital Toolkit
This digital toolkit is designed to empower campus leaders (like you) to inspire lifesaving change. It's packed with social media graphics, email templates, step-by-step guides, and fresh ideas to support your upcoming campus blood drive. Whether you’re looking for ready-to-use materials or inspiration to spark student engagement, these resources were created to make planning easier and your impact even greater.
Thank you for championing change on your campus and motivating students, faculty, and staff to give back in a meaningful way. We’re grateful to partner with you as you lead your community toward lifesaving action.
School Blood Drive Impact Video
POSTING ON SOCIAL MEDIA:
We recommend posting this (or something similar) about one month out from your drive date. It is important to encourage your community to book their appointments!
CAPTION IDEA:
We’re having a blood drive! Come join us on [DRIVE DATE] and help save lives!
How to Prepare Video
POSTING ON SOCIAL MEDIA:
We recommend posting this (or something similar) about two weeks out from your drive date. Donating blood can bring some anxiety, giving people the resources they need to understand blood donation and how easy it is, is important.
CAPTION IDEA:
It’s almost time for the blood drive! Come join us on [DRIVE DATE]! Sign up with the link in our bio!
People Need People LinkedIn Banner
ENGAGE WITH DIFFERENT PLATFORMS!
We recommend swapping out your LinkedIn banner to this image (or something similar) about two weeks out from your drive date. It is important to encourage your community to book their appointments!
Talk to your account representative today! There may be other options based on our seasonal or evergreen flyers, or sizes for other social media platforms.
1 Hour Video
POSTING ON SOCIAL MEDIA:
We recommend posting this (or something similar) a few days before your drive date. This is the last push! Encourage your community to come in. It only takes an hour to save up to three lives!
CAPTION IDEA:
Do you have your appointment already? Sign up with the link in our bio to donate and save up to three lives!
Community Thank You Graphic
POSTING ON SOCIAL MEDIA:
It is important to thank your donors for the hard work that they just did!
- Create a graphic (or use ours) to post with pictures from the day before!
- Send out an email to who donated.
- Offer some incentives to people who donated.
CAPTION IDEA:
Thanks to everyone who came out and donated! Our campus showed up in a big way for patients who need us.
